Forrester is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence.
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Revenue$432.5 million for 2024 -
Founded1983 -
FounderGeorge F. Colony -
Exchange/tickerNASDAQ/FORR
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Global Employees1,500+ -
Global Regions ServedAsia Pacific, Europe, and North America -
ClientsBusiness and technology leaders from around the world rely on Forrester to accelerate ideas and drive growth. Forrester’s clients span multiple industries and include 61% of the Fortune 100.
Global Reach
Forrester analysts and consultants serve clients globally.
Functions Served
Forrester’s portfolio of services addresses the functional needs of technology, customer experience (CX), data, AI & analytics, digital, marketing, sales, and product leaders.
Industry Focus
Business services, communication, consumer, financial services, government, healthcare, high-tech, manufacturing, and utilities.
Customer obsession is the foundation of Forrester’s strategy and research.
From accelerating AI adoption to pivoting to entirely new business models, Forrester helps firms center everything they do around their customers. Those customer-obsessed firms grow faster and are more profitable. Forrester helps clients tackle their initiatives and deliver outcomes with a proven path to growth.
Among the Fortune 500, Forrester works with:
- 4 of the top 5 banking companies
- 3 of the top 5 consumer packaged goods companies
- 6 of the top 10 hardware & computing companies
- The top 8 insurance companies
- The top 5 healthcare companies
- The top 10 life sciences companies
- 12 of the top 15 software & IT companies
- 5 of the top 7 wealth management companies
- 3 of the top 5 telecommunications companies
- The top 2 advertising & marketing agencies
- The top 3 transportation & logistics companies
Through Forrester’s proprietary Research, Consulting, and Events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations.
Research
For more than 40 years, Forrester’s research has been the North Star for business and technology leaders to see what’s now and what’s next. Forrester’s research-based insights, models, and frameworks, along with hands-on guidance, help those leaders execute on their most pressing priorities.
Consulting
Forrester provides independent and objective research-based consulting to help leaders move faster on key outcomes. Fueled by Forrester’s customer-obsessed
research, the firm’s seasoned consultants partner with leaders to execute their specific priorities using a unique engagement model that ensures lasting impact.
Events
Through immersive events, Forrester brings its research to life. These experiences offer inspirational content from industry innovators, deep-dive sessions on the most pressing topics, and high-caliber networking with peers. Aligned with Forrester’s research product portfolio and go-to-market offerings, Forrester’s flagship events include:
B2B Marketing